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Hollywood Chamber of Commerce | Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.

NeueHouse Brings Jobs to Hollywood

It was very good news for Hollywood on a number of fronts when we heard a week ago that Kilroy Realty had signed NeueHouse to a 93,000-sq.ft., 15-year lease at Columbia Square, now under construction.

It was a demonstration that there is indeed strong interest in the Hollywood office market. This bears out the faith that Kilroy Realty, Hudson Pacific, and J.H. Snyder have shown by making significant investments in Hollywood’s office sector. There hasn’t been a speculative office building erected in Hollywood in 30 years, so with more than 700,000-sq.ft. of spec space under construction, these firms are helping to shape the future of Hollywood.

NeueHouse is a New York operator of avant garde communal office space. They intend to take the incubator-office concept a step further by designing an environment where strangers can work independently or come together serendipitously. They will cater to people in the creative arts such as film, design, publishing, the performing arts and technology. They arrive on the heels of WeWork, another communal office space provider, which successfully launched in Hollywood a couple of years ago. Although WeWork has a slightly different niche than NeueHouse, it has demonstrated the potential that Hollywood has to serve this young, creative market.

I am sure that one of the things that NeueHouse found attractive was the thousands of young Millennials who have moved to Hollywood in the last 10 years. Over the past decade, 2,800 housing units have been built in central Hollywood. With another 1,600 under construction today, we are adding a solid base of young, educated and talented residents who will help to fill the new office buildings in Hollywood. Unlike previous generations, a significant portion of Millennials do not wish to commute from the suburbs and would rather locate in a central, high energy urban environment. Hollywood fits the bill. John Kilroy, Jr., the chairman of the board of Kilroy Realty, told us at our recent annual Economic Development Summit that 77-percent of Millennials plan to live in urban centers, which is why his firm has invested in Hollywood.

This synergy between a talented pool of young workers and quality office space built specifically to meet the needs of the Millennial generation should work well for Hollywood’s future.

NeueHouse is the first of many new firms that we anticipate will set up shop in Hollywood. We look forward to welcoming them to Hollywood, because, when it comes to building a strong community, it is all about jobs.


Leron Gubler has been serving as the President and CEO of the Hollywood Chamber of Commerce for the past 22 years. His tenure since 1992 continues to oversee the great comeback story of Hollywood.

Saving Our Signature Industry

California’s legislature will go back into session next week and one bill we will be pushing for final approval is AB1839, which will expand the State film and television tax credit program for five years and increase eligibility. It would not be an exaggeration to say that the future of our California entertainment industry hangs on its passage.

The California Film Commission (CFC) released its annual Progress Report last week which revealed some interesting data about the State film and television tax credit program, which was adopted in 2009, and allots $100-million annually.

Based on its aggregate data, every $100-million in the program generates $770-million in direct production spending. This equates to 8,700 cast and crew-member jobs, 66,000 daily hires, and the utilization of 10,000 vendors.

This year there were 502 applications for the tax credits. From those, 26 projects were conditionally approved and the other 476 were placed on a waiting list. What was interesting about the CFC report is that for the first time they have tracked what happened with applicants that don’t get funded. They found that 84-percent ended up filming outside California. They go to 40 states with attractive tax credit programs, like Louisiana, Georgia – and New York, that has a $420-million tax credits program.

The CFC also found that production of one-hour TV series in 2013 hit a nine-year low, with just 39 out of 137 choosing to film in the State. The California market share declined from 65 percent in 2005 to just 28 percent last year – a market share decline of nearly 60 percent.

Earlier this year, FilmL.A. revealed that California’s share of the top 25 live-action movies at the worldwide box office declined from 65 percent fifteen years ago to just 8 percent in 2013 shooting in the state.

I hate to overwhelm you with statistics … but I wanted you to get the picture. These trends are not going in the right direction, and are downright alarming. The only way to reverse this outflow is for California to become more competitive. No dollar amount has yet been attached to AB1839, but the budget must be increased significantly for us to retain these productions and the thousands of jobs that go with them.

I recently read a story on entitled “Why Louisiana Is the Next (and Better) Hollywood.” Here are a few excerpts from the article: “Hollywood still exists, but movies aren’t being made there.” … “We wonder about the iconic town’s future when Hollywood’s primary export is being produced elsewhere.” … ”There’s an idea in New Orleans that it’s a place where dreams come true, and Hollywood used to have that.”

Ouch! That hurts. Isn’t California supposed to be the place where dreams come true? I realize that budgets are tight, but the California legislature has got to find a way to increase the tax credits program substantially.  If we aren’t willing to fight to save California’s signature industry, then what are we willing to fight for? There are thousands of individuals in our state who are suffering financially or are having to travel out of state and be separated from their families and loved ones in order to make ends meet.

This is a top priority for the Hollywood Chamber of Commerce – and it should be for the California legislature too, because it’s all about JOBS!

Leron Gubler has been serving as the President and CEO of the Hollywood Chamber of Commerce for the past 22 years. His tenure since 1992 continues to oversee the great comeback story of Hollywood.

It Is All About Jobs

Welcome to my new blog about jobs in Los Angeles. One of the major missions of the Hollywood Chamber of Commerce is to create a strong economy – and for years we have trekked to Sacramento, testified at hundreds of City Hall hearings, worked to attract and retain companies in Hollywood, and organized events to promote this community. If you boiled it all down to one word – it is “jobs” that we are seeking.

I came to the Hollywood Chamber in 1992, shortly after the civil unrest that shocked our region. One of the first events I attended here was the reopening of Hollywood’s Sears Store on Santa Monica Blvd., that had been severely damaged during the rioting. It is interesting to note that Sears had reached out and hired gang members to help make repairs. After I was introduced at the celebration, several of them came up to me with an appeal, which I recall very clearly. They said, “Mr. Chamber of Commerce President, all we want are jobs.”

When you think of it, there is nothing that could help more to resolve civil problems than providing people with a livelihood, where they can hold their heads high, earn a living, and feel that they are making a contribution.

And so it was alarming earlier this year to learn that the City of Los Angeles has one of the worst records in job creation in the nation. Since 1990, Los Angeles has lost 3.1 percent of its employment base. That is worse than Cleveland (-0.2%) and Detroit (-2.8%). It is hard to believe that we have fewer jobs in this city today than we had 25 years ago, but that is exactly the case. By comparison, job growth over the same period exceeded 50 percent in Phoenix, Orlando, Las Vegas, San Antonio, Houston and Dallas.

Now it should be noted that these figures are for the City of Los Angeles. Job growth is occurring in Southern California – just not in our City. You would think that this report, which was issued by the UCLA Anderson School of Management, would have jolted the City into action. But that has not been the case.

It seems that we are hit weekly with decisions that are made at the local or state levels that impact the creation or retention of jobs. I will offer you my assessment on whether these decisions will help us on the job front or if they will lead to a loss of jobs. When our public officials make good decisions, I will certainly recognize and commend them. Likewise, I will point out how potential decisions may have consequences on the jobs front and why our representatives should consider that possibility when they vote.

I also welcome your feedback, suggestions and input about how potential decisions might impact your ability to do business, because when it comes to creating a strong economy in Los Angeles, it is all about jobs!

Leron Gubler has been serving as the President and CEO of the Hollywood Chamber of Commerce for the past 22 years.  His tenure since 1992 continues to oversee the great comeback of Hollywood. Gubler is also the face of the Chamber at the famous Hollywood Walk of Fame ceremonies, promoting both the Chamber and Hollywood to the world.