For those of us who have been working to revitalize Hollywood for many years, the news last week that Viacom has agreed to rent 180,000-sq.ft. of space at Kilroy Realty’s Columbia Square development is welcome news indeed. The media titan has agreed to move its cable television networks MTV, Comedy Central, BET and Spike TV to the complex now under construction on Sunset Blvd. at Gower. How big is this for Hollywood and Los Angeles? Well, let’s just say it is H-U-G-E!
For the City of Los Angeles, the announcement makes a statement that Los Angeles can indeed attract major entertainment firms. Some of the jobs are being relocated from other sites in L.A., but a significant portion are coming here from Santa Monica and Burbank. And these are prestige companies, the type that any city would do almost anything to attract. Not only will these businesses strengthen the tax base of the City, but they will also bring jobs here by the hundreds – to the tune of more than 600.
For Hollywood, the announcement is proof that the Hollywood comeback is for real. For most of the past three decades, companies were leaving Hollywood. We can point to this as evidence that the jobs outflow has now reversed. Furthermore, these employees will spend dollars in Hollywood, at restaurants and retailers, which will strengthen our economy. Finally, it substantiates the fact that Hollywood will remain an important commercial district within the metropolitan region.
For the developers, the announcement will create momentum as far as attracting other companies to Hollywood. Kilroy Realty, Hudson Pacific and J.H. Snyder have made a significant bet on the future of Hollywood by investing here. Hollywood currently has one-million-sq.ft. of office space under construction, more than any place else in Los Angeles. Trophy deals such as this confirm that they made the right decision.
For the Community, the arrival of Viacom is also a huge victory. We have touted the goal of creating a truly great live-work community, where people can reside with only an occasional need for a car. That means putting jobs and residences in close proximity to each other and to transit options. And these are companies that give back to the community. Viacom, through its Paramount arm, has for years organized their annual Viacommunity Days of service, and I imagine we will now see more of that from the new Viacom divisions. Furthermore, we can anticipate that these and other new firms moving here will become part of the community by supporting local arts, education and social service programs.
So, this is indeed a big win for Hollywood. And I can’t think of a better way to bring in the holiday season and to end the year than this. May the momentum continue in 2015!
Leron Gubler has been serving as the President and CEO of the Hollywood Chamber of Commerce for the past 22 years. His tenure since 1992 continues to oversee the great comeback story of Hollywood.